The Future Section, and Making It All Come Together

As I explained previously, this section is a nice to have, but not a requirement. If the customer talks about an interesting upcoming project that will involve your product, then go ahead and include it. If they give a verbal shrug and say they can’t really think of anything, that’s okay; just leave it out.

Do you want to see examples of each paragraph of the structure and how they come together? Check out DIY Case Studies: A Drop-Dead Simple Guide to Writing Killer Marketing Case Studies for a complete sample case study that lays it all out.

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