The first time I was hired to write a case study, I didn’t even really know what one was. I had to learn by doing, which was a slow, frustrating process (it involved a few tears, and quite a bit of wine). Over the years I got much better at it, but it always stuck with me just how hard it was to find any comprehensive advice on how to case studies.
That’s why I wrote a guide of my own: DIY Case Studies: A Drop-Dead Simple Guide to Writing Killer Marketing Case Studies. This blog includes a lot of the information you can find in the guide, with a few big exceptions, including things like sample questionnaires, emails, transcripts, and a resulting case study that shows how all of the elements come together.
“Wait a minute,” you may be saying, “this whole blog is a gimmick to sell your Kindle book?” Well, not a gimmick per se. There’s useful information here and in the guide. Feel free to look around the blog; if you want more, the full guide is a click away.
A Little More About Me
I’ve been a professional writer and editor for more than a decade. I’ve written articles, white papers, and other marketing content (including, yes, case studies) for some of the world’s largest technology companies. I currently work as a marketing writer for a tech startup in the Bay Area.
Prior to marketing, I worked in nonprofit communications and as a freelance journalist. My work has appeared in Wired.com, Guardian.co.uk, Inc.com, The Huffington Post, VentureBeat.com, Salon.com, The Advocate, and other outlets. I have a Bachelor’s in English-Writing from the University of Illinois at Chicago and, because one writing degree is never enough, a Master’s in Journalism from New York University. Questions? You can contact me at gretchen (dot) diycasestudies (at) gmail (dot) com.