Category Archives: about section

Anatomy of a Case Study

Okay, I’ve got some good news and I’ve got some bad news, and conveniently, they happen to be the same thing: There’s no one “correct” way to write a case study. That’s good because it gives you a lot of flexibility to create a marketing tool to meet your specific needs; it’s bad because it gives you an almost unlimited number of ways to tell the customer story. This can lead to frustration at best, and all out writer’s block at worst. Continue reading


Leave a comment

Filed under about section, challenge section, future section, results section, solution section

Part One: Case Study Breakdown, Paragraph by Paragraph

Even if you understand basic case study structure, there are still all of those pesky sentences you need to fill in. The customer will do a lot of it for you, with the quotes that you have artfully arranged, but there’s still a lot of information you need to wrestle into the right spots. Continue reading

Leave a comment

Filed under about section, challenge section