Category Archives: future section

Anatomy of a Case Study

Okay, I’ve got some good news and I’ve got some bad news, and conveniently, they happen to be the same thing: There’s no one “correct” way to write a case study. That’s good because it gives you a lot of flexibility to create a marketing tool to meet your specific needs; it’s bad because it gives you an almost unlimited number of ways to tell the customer story. This can lead to frustration at best, and all out writer’s block at worst. Continue reading


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Filed under about section, challenge section, future section, results section, solution section

The Future Section, and Making It All Come Together

As I explained previously, this section is a nice to have, but not a requirement. Continue reading

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Filed under future section