Category Archives: general tips

The Only Rules for Writing You Need to Know

There are three rules for writing. Continue reading

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March 10, 2015 · 2:20 pm

Keep It Simple, Superwriter!

In my last post, I laid out the four (sometimes five) “classic” parts of a case study. One thing I forgot to mention: If you follow the basic structure when you write your case study—About, Challenge, Solution, Results, and (maybe) Future—it will be much easier to tell your customer story in a clear, coherent way. Continue reading

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Oh !@#$: The Recording Didn’t Record

I forgot to mention this earlier, but technology fails happen. You can’t avoid them, but you do need to prepare for them. Continue reading

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