Tag Archives: editing

Forget Writing; Frame and Embellish Instead

You now have a bunch of raw customer quotes arranged in basic case study order. These quotes are the most important parts of your story, and your job is to simply connect and frame them in a way that maximizes their impact and gets your point across. It’s more like interior design than writing; the “furniture” is already there, you just need to move it around and add some pieces until it “looks” (and, in this case, sounds) fabulous. But how? Continue reading

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Editing Tips for Non-Editors

You’re approaching the point where you need to send your case study off to the customer for review and approval. Before you do, however, you should try to minimize errors and make sure your content is coherent. Remember, your goal here is to make you and customer look good. Continue reading

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Make Your Content Presentable

People often get hung up on layout. I once worked with someone who insisted on formatting first, setting up text boxes and such, and then filling in the spaces as she wrote. I think this is a mistake.  Continue reading

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Getting the Green Light

Once you’ve got a case study you’re happy with, email the PDF to the customer for his or her approval. Wouldn’t it be easier to send them the non-PDF file so the customer can make changes? Yes, but that’s exactly what you want to avoid. Continue reading

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