Tag Archives: interviewing

Case Study Interviewing 101

After you’ve found and vetted a customer, you can’t just ring him or her up and ask a few random questions. Well, you can, but that wouldn’t produce a good case study. Like a good scout, you always need to be prepared. Here’s what you need to do. Continue reading

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Interviewing 101: Talk to a Real, Live Person

I’m not trying to insult anyone’s intelligence here, but a successful case study interview requires actually interviewing someone. I mention this because I’ve been asked to write case studies based on quotes taken from testimonial videos and anecdotal background details provided by the sales team. I’ve also heard people suggest assigning a sales team member to write a case study based on overall knowledge of a deal. Again, no, no, no, no, and no. Continue reading

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Oh !@#$: The Recording Didn’t Record

I forgot to mention this earlier, but technology fails happen. You can’t avoid them, but you do need to prepare for them. Continue reading

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Interviewing 101: Conducting the Interview

Next up comes the moment of truth: the actual case study interview. If you’ve taken the time to prepare, it should go off more or less without a hitch. Continue reading

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