As wonderful as your customers are, not all of them will be right for a case study. Some might have lackluster stories to tell, or maybe they don’t know how to tell those stories in the first place. Enthusiasm can do a lot, but it often can’t make up for a lack of solid content.
It’s your job to separate the good customers from the not so good. Continue reading
In my last post, I talked about the three questions you should ask potential case study customers. If a customer ends up being a bad fit for a case study, don’t tell him or her. In these cases, honesty is never the best policy. Continue reading
I forgot to mention this earlier, but technology fails happen. You can’t avoid them, but you do need to prepare for them. Continue reading